SURABAYA, KOMPAS.com – West Surabaya increasingly turbulent. Its growth fastest among countless other areas in Surabaya.
In the last five years, the property stands adorn the various mega project horizon of this region. Call it the Grand Sungkono Lagoon, 88th Avenue, Spazio, Supermall Pakuwon, Pakuwon Cty, and others.
That certainly mengatrol price of land and property, up to the average 10 to 15 percent per year. In spite of the economy is slowing, Surabaya keep moving.
The transaction is still running normally, even better than 2014, and 2015 ago. In Surabaya, PT Intiland able to record sales transactions until the end of the third quarter of 2016 amounting to Rp 990 billion, or 90 percent of the target of Rp 1.1 trillion.
The biggest contributor is still coming from existing projects sorts apartment Graha Golf, The Rosebay, Spazio, and Praxis.
Related high price of land, according to Director of Marketing PT Intiland Grande, a subsidiary of PT Intiland, Harto Laksono, has reached Rp 15 million to Rp 20 million per square meter.
“In Graha Famili there already reached Rp 25 million per square meter,” said Harto to Kompas.com, Wednesday (07/12/2016).
While property prices, special landed residential homes or lowest footprint around Rp 7 billion, with a size of 400 square meters, and the largest dimension of 1,000 square meters in the range of Rp 50 billion to Rp 60 billion.
This means that house prices widest in Graha Famili equal to the value of the investment to build hotels budget or economy hotels 60 to 100 rooms.
“House prices are already high, and can only be accessed by those that they have a solid social status, and financial, “said Harto.
Harto claiming home prices in Graha Famili with views of the golf course is the highest in West Surabaya for now.
Although there are three other housing that have the same panoramic view of similar developed Pakuwon Group, Ciputra Group, and Bukit Darmo, the position Graha Famili closer to downtown Surabaya.
Hilda B Alexander / Kompas.com The family room in the unit showrooms The Rosebay
However, that does not mean interest in the property in Graha Famili only the upper classes. Grade level below that was no less great niche.
Therefore, Intiland Grande then present The Rosebay. This is an apartment that is designed to answer the needs of the upper middle class market.
price is made a little more “affordable” ie serentang Rp 2.5 billion to Rp 5 billion per unit.
The pricing strategy like this, Intiland Grande able to gain sales of Rp 350 billion on 60 percent unit The Rosebay sold with a total of 177 units.
“Targeting the overall sales unit finished until the first quarter of 2017 with a value of Rp 650 billion to Rp 700 billion, “said Harto.
While the apartment with a grade on it namely Graha Golf, is now priced at Rp 4.3 billion for a 138 square meter unit, and Rp 11 billion for units of 174 square meters.
Graha Golf 6 is designed as a low-level towers with a total of 78 units per three towers.
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