JAKARTA – Banyan Tree Holdings took accorhotels to develop and manage all Banyan Tree hotels worldwide. Banyan Tree will also have access to a network of global reservations and sales accorhotels and Le Club Accorhotels loyalty program.
“The strategy of our cooperation with accorhotels allows us to remain an independent company, enabling us to continue with the management of the hotel itself, while also accelerating the development and expansion of Banyan Tree,” said Ho Kwon Ping, executive chairman of Banyan Tree, in its publication in Jakarta, Friday (9/12).
He added, accorhotels also help it develop the brand Banyan Tree around the world. He assured cooperation with accorhotels encourage the development of the brand it to a global level. “We will be able to deal with changes and innovations in the hospitality industry. We are excited and committed to carry out this cooperation, “he said.
Meanwhile, Sebastien Bazin, CEO and Chairman of accorhotels, said the collaboration with Banyan Tree is a great opportunity to show the company’s business plan to the owners of the iconic brand. “In addition to always provide better service for our guests,” he said, on the same occasion.
He explained, Banyan Tree Holdings has a strong position with many leading luxury resort and is one of the fastest growing businesses in the industry. Cooperation with Banyan Tree also assessed accorhotels strengthen leadership in the luxury hotel business. “We are confident that our investment will create more value for our shareholders,” he said.
In collaboration with Banyan Tree, the accorhotels poured funds 25 million Singapore dollars or equivalent to Rp 224.6 billion. Through the investment has a 5% stake accorhotels Banyan Tree. In addition, accorhotels also have the option to buy additional shares amounting to 5%.
Edo Rusyanto / EDO
Investor Daily
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