TEMPO.CO, Jakarta – PT Agung Podomoro Land Tbk (APLN) property development company is targeting new projects in Batam Orchard Park to encourage local economic and social life.
“Our presence is expected to create new jobs and improve quality local products. If there are national players entered the local players also come up, the value of land in the end also lifted, “said Assistant Vice President Strategic Marketing APLN, the Supreme Wirajaya in Jakarta, Wednesday, November 2, 2016.
Supreme gives an example , the presence of suppliers that help provide goods and support services which ultimately create employment opportunities.
“our presence also inspires developers nationwide another to build Batam. It is based on the vision of APL to build the country,” he said.
Management APL also often hold social events in the program of corporate social responsibility (CSR) which is intended for the local community.
As the photo contest batik conducted recently, the surgical plan school enters now the final stage , assistance to orphans, and watch together along orphans, said Agung.
Meanwhile, an observer of social marketing, Godo Tjahjono remind companies in Indonesia should undertake CSR activities in accordance with the vision relating to “the greater social good “or larger social benefit for the community.
“I hope the Indonesian companies, including Orchard Park Batam, can carry out its social activities are more varied, for example, the” employee volunteering “to encourage employees voluntarily give his knowledge to the surrounding community Batam,” said Godo.
Godo is one of the judges Indonesia’s Best Corporate Social Initiatives 2016 held one of the magazines marketing communications.
For the benefit of other socioeconomic, Senior Marketing Manager of Orchard Park Batam Tedi Guswana said the projects Orchard Park absorb the labor of thousands of people, both from contractors, suppliers, and employees.
“Imagine for example the total workforce involved 5000 people, if each feed four people, the socio-economic benefits could be more than 20,000 people,” said Tedi analyzed.
While the advantages for consumers Orchard Park is located in Batam, Tedi added in addition to getting investment gain, they also introduced the concept of green residential tackled seriously.
“Improving the quality of life for families to live in housing estates were comfortable with a healthy environment, one factor hunts Orchard Park Batam by middle class families in Batam,” said Tedi.
Orchard Park Batam is built on an area of 42 hectares with the concept of one stop living, in which there are 1200 residential, 127 Shophouse, 22 offices, a club house with an area of 3,605 square meters, and a lifestyle and entertainment center iconic that will be the center visit Batam residents named Park Avenue .
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