Housing-Estate.com, Jakarta – Developers Wika Realty (a subsidiary of PT Wijaya Karya) make design as one of the key development projects. According to Manager Marketing Bureau Wika Realty Rizkan Word, overseas real estate developers have made the fashion industry as an adhesive laughter main concept for the development of a project.
“We are very aware of this so we make fashion notably of local content in various area for marketing activity. We have a vision to lift the local culture so much appreciated and become part of our lifestyle. We try to bring the industry to the fashion world that is more dynamic and the corresponding trends, “he told housing-estate.com Jakarta, Thursday (3/11).
It is, further Rizkan, more devoted to attract customers high end which require different treatment. One of its application, Wika Realty began to actively engage with the event fashion show on the mat Jakarta Fashion Week (JFW) some time ago. With more actively involved in the event such a target can capture and study the profile of potential customers being targeted for high end products it.
Therefore, Wika Realty also took the designer Anne Avantie famous with kebaya design combined a variety of fabrics Indonesian specialties. This concept is considered as a symbol of the successful penetration of local culture to the market segment of middle to high end class. Fashion as a reflection of the wearer are considered the same as a reflection of who the owner or occupier of the property.
“This idea that we catch and try to translate on our special projects for the premium segment. Range of our products is quite extensive needs to be addressed by the application of different strategies corresponding segment and the fashion industry is the perfect to pair with the property sector, “he added.
Wika Realty is itself a developer who continues to innovate in various projects landed house, apartment, condotel, villas and resorts, office buildings, up to retail. Some of the projects she’s working that Tamansari Ganges Bali, Bali Jivva Castle, Castle Emerald Surabaya, Bandung Tamansari La Grande, and dozens of other projects. The concept of development was to maximize the land owned by the parent (Wika), operation (KSO), and several other business schemes.
housing-estate.com
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