JAKARTA – Adonara Group plans to add 20 new hotels by the end of 2017, while in December 2016 to open two new hotels. Adonara also expand by buying international brands Continent Hotel Group.
Chief Executive Officer (CEO) Adonara Group Ruben Amor, said the addition of 20 new hotels will later use Adonara local brands and international brands Continent Hotel. “To increments of 20 hotels we open a two star to four,” Ruben said to Investor Daily in Jakarta, Wednesday (2/11).
He said, Adonara will open new hotels in Bali, Makassar, Yogyakarta , Bangka, and Solo. Some of the area is a city with a request inn is quite high.
“There are several potential point. When it comes to the area, which makes it possible to attract investment in the provincial capital, the district established, near the airport, the area of industrial, mining areas / plantation, “he said.
Ruben said investment to open a two star hotel or a budget of Rp30 billion to 100 rooms, with the returns for 6-7 years. Meanwhile, for four-star hotels ranging from Rp 700 million to Rp 1 billion per room.
“Return on investment for this four star about 8-10 years,” he said.
Meanwhile, Ruben said it is boosting sales through online pages (e-commerce). According to him, booking rooms through e-commerce currently reaches 30% of the overall transaction.
“We’ve acquisition Room Today Asia, one of the e-commerse business to support all business network in Asia and the Homeland, as a very potential market, “he said.
Laila Ramdhini / EDO
Investor Daily
beritasatu.com
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