JAKARTA, KOMPAS.com – The increase in the marketing budget is considered to have an impact on Indonesia’s tourism sector whose potential is yet to be explored optimally.
Tourism Minister Arief Yahya stated that currently the brand “Wonderful Indonesia” has been ranked world number 47 from the previous 140 .
Raihan was recognized Arief outperform “Amazing Thailand” which was ranked 83 and “Malaysia Truly Asia” at position 96.
“Ends yes besides our brand is rising, the target of foreign tourists ( tourists) who was 9 million now be 12 million and 15 million next year, “said Arief in Jakarta, Thursday (11/24/2016).
the growth of the targeted foreign tourists Arief is three to four times of economic growth the world.
currently, the average growth of the world economy is five percent, so that the target growth of tourism in Indonesia could be 20 percent each year.
the tourism sector itself when it became one of the priorities of the Cabinet Work and has been listed in the National Medium Term Development Plan (RPJMN) 2015-2019.
President Joko Widodo (Jokowi) are satisfied with the performance of the marketing department of the Ministry of Tourism in campaigning “Wonderful Indonesia” in some countries.
Jokowi assess marketing campaign is working properly because the buses in Paris, London, and Videotron in New York Times Square promoting Indonesian tourism.
“I’ve also been told to Mr. Menpar (Arief Yahya) to add 4-5 times the marketing budget than usual, “said Jokowi give a speech at the Compass 100 CEO Forum in Jakarta, Thursday (11/24/2016).
in the State budget (APBN) 2016 Kemenpar received Rp 5.4 trillion in total or more than doubled from 2015 which is only Rp 2.4 trillion.
“well for marketing its also picked up from Rp 300 billion today to Rp 1 trillion. The new fund could finance our advertising worldwide. The latter still exist in New York Times Square, buses double decker and a black cab London, as well as in taxis in Paris, “said Arief.
Meanwhile, for 2017, Arief said the budget for marketing Kemenpar ride to Rp 2 trillion.
properti.kompas.com
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