Sasar Middle Class E & U Interior Design Offers Affordable Rates


affordable). Package designs offered 500,000 per m2. Design price is really affordable if you do not want to say cheap, considering ETHOSpace a company fronted David Tay, world-class designers who won many international awards.

Director E & U Interior Design Anoop Vaswani said it offers rates Rp500,000 per m2 and promo Rp450,000 per m2. “Our target is the middle class and we think the E & U is the right choice for those who crave, desire luxury interior design without great expense,” he said when told media in Jakarta, this weekend.

Anoop said, the package is only valid for design services. As for the design of the fee charged from Rp 4.5 million per m2. In addition, the package design is also there that appreciated from 13% -18% of the price of the house.

According to Anoop, the current E & U is more focused targeting mid-market in Indonesia. This market is quite promising because every year the numbers continue to increase. ETHOSpace itself was founded by David Tay who has worked for 40 years. His works not only in Singapore, but also Indonesia, India, Hong Kong and the Middle East. Tay been entered in the book of Baron Who’s Who in Interior Design, published in the USA in 1990. In 2008, Tay received the title of Local Hero by the magazine Prestige Singapore.

Furthermore, he said Singapore has become the prominent the field of design. In 2016, World Design Ranking (WDR) recorded lion country ranked 15 as the country’s most outstanding based on the number of international awards and the amount of design work that won the competition.

“While Indonesia is ranked only 59th world , We did a lot to learn from foreign countries, such as Singapore. Well E & U we combine the talents of Indonesian designers with designers in ETHOSpace, “he said. (DHP)

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