JAKARTA – Asia has become the new development center leading property companies in recent years. Then it also raises the question that if local developers can compete in these conditions?
Developer-The developer also uses a brand or brand that is popular among the people. As quoted from the Property Report, Friday (25/11/2016), call it one of them is a luxury apartment in the middle east Versace.
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in addition, some real estate projects owned companies claim US President-elect Donald Trump, in the Philippines, Indonesia, and India. Even the name of Paris Hilton did not miss used as a brand properties in the Philippines.
It could also serve as a boost to some local developers. “There are some developers in the Philippines that is has been in business long enough,” said Lindsay J Orr, of Jones Lang LaSalle Philippines.
“In fact I do not think they need to compete with these well-known names. It is one of the marketing tools, the most important is the actual quality and location of the project and then how its management,” added Lindsay.
Seems popular brand names are not yet sufficient to attract middle-class market, especially in the Asian market. Based on the research of Ogilvy & Mather, the middle class market is more likely to buy products from local developer properties.
“secondary markets in Asia, 17% of buyers in Filipna prefer local brands, while 5% are likely to buy foreign branded product properties,” said co-CEO of Ogilvy & Mather Asia-Pacific Kent Wertime.
That is, added Wertime, there is the potential for brand building local property. It is about finding what the market wants and needs.
property.okezone.com
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