Present in Indonesia, E & U Seek Segment SMA


Jakarta – Singapore has long been a country that stands out in the design field. In 2016, the World Design Rankings (WDR) noted that Singapore was ranked 15th among the countries most prominent international awards based on the number and amount of design work that won the competition. Indonesia itself is ranked 59.

This indicates that Indonesia still needs a lot to learn from the country’s closest neighbors. Neither the science of derivatives, interior design and architecture. Advancement of the development of interior design in the country this Lion statue goes hand in hand with the rapid urban development in Singapore.

David Tay is one of Singapore’s renowned interior designer who has 40 years of work. Long row of works Tay not only can be seen in Singapore but also in Indonesia, India, Hong Kong and the Middle East.

The world has noted gait and fluency Tay in the field of interior design in the book Baron Who’s Who in Interior Design published in the USA in 1990. in 2008, the Singapore Prestige magazine, Tay awarded as Local Hero in the realm of interior design.

Not only designing, Tay also consistently give birth and nurture talented young designers. Through his role as jury the prestigious Asian Young Designer Award, interior designers Omni Batavia Hotel is the opportunity to observe firsthand the potential of young field of interior design from Indonesia.

Seeing this potential, Tay employment opportunities internships in companies interior design his ETHOSpace, Pte, Ltd for the winners of the competition.

“each year since 2012, we have apprentices who were recruited from the top 5 best of 300 individuals was selected in competition Asian Young Designer Award,” said David Tay , in a press release received Beritasatu.com, Friday (25/11).

in addition to exploring the potential of young designers, Tay also collaborate with local artists, including artists from Indonesia in each of the interior work is done. For example, painting Marily Monroe applied to the project work of the interior of one of the units in Apartment Pacific Residence.

“Collaboration with local artists is woven as a form of appreciation to the existence and their works,” he added.

Within this year, E & U was present in Jakarta as an arm of David Tay. E & U is a subsidiary Ethospace that focus on the needs of interior design in Indonesia.

E & U designer team consists of young talents from within the country itself. Some of them are winners of the Asia Young Designer Award.

“We are proud that the generation of millennial owned by Indonesia is getting mentoring directly by the experts is David Tay, so ready to compete against the international market,” explains Director of E & U, Anoop Vaswani.

“as a result, E & U inherited the quality of work that is the same as its parent, Ethospace. the only difference is on the mark marketnya,” added Anoop.

If the design Ethospace destined to design super fancy as hotels, shopping centers (mall) as well as museums, E & U as a sub-brand offers quality similar design to market segments upper-middle class, especially the owner of the first home (first home-owner).

Not only for residential, E & U also provides services design for offices and other establishments such as restaurants and cafes.

Feriawan Hidayat / FER

beritaSatu.com

beritasatu.com

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