Illustration. This initial marketing through the grand opening on Wednesday (23/11) in Jakarta Design Centre (JDC).
The concept of lighting design made by Serip it rests on the uniqueness of organic forms. Inspired by nature, round, spiral, and not proportional or abstract shapes. Serip using materials of bronze and glass treated with the specific process by hand (hand made).
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“With more than 55 years , Serip offers the warmth of human touch and almost negate the mechanical elements in the production process. Each product is displayed as works of art is charming, “said President Director of PT Serip Amadoran Indonesia, Martin Lim, at the opening of the flagship store Serip.
He explained, reasons to choose material bronze because unlike other iron materials which can be corroded. Material bronze, according to him, is more appropriate for the situation in Indonesia that have high humidity.
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Flagship store Serip in JDC featuring a number of products, chandeliers, lamps wall, light dining room, and much more. This year, Serip launched a collection of black and white inspired by the ancient philosophy of Yin and Yang. Collections are displayed among other things, Nenufar, Aqua, and Bijout. (Wit)
Some projects abroad using the product Serip:
Hotel Savoy, London Berkeley Hotel, London Conrad Hotel, Algarve Hotel Harmony Embrasse, Osaka Boutique Hotel Sarl Rocher, Val d’Isere Anitilia buliding, Mumbai Residential Christina Aguilera, Los Angeles Residential Fashion Designer Philip Plein, New Yorkrumah123.com
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