Surabaya – Property company PT Intiland, will focus more on marketing several projects high rise in Surabaya. Moreover, a row of apartment and office project that many consumers demand.
“The market trend in the future indeed show towards high rise is good for apartment or office this year began demanding public in Surabaya. They consider the prices landed house increasingly expensive because land prices also tend to rise in urban areas. as developers, we will focus on marketing the product high rise which we prepared, “said Vice Chairman and Chief Operating Officer (COO) Intiland, Sinarto Dharmawan, in Surabaya, on Tuesday (29/11).
In addition to the increasingly high price of land in the city of Surabaya, continued Sinarto, the high mobility of people is also another reason the company in selecting the project development of apartments and offices.
“As a developer, this trend we have previously anticipated with the launch of projects high rise like apartment Graha Golf, apartments Praxis, Spazio Tower, and apartments low rise The Rosebay, “he said.
Sinarto mention, product demand trends in the property mixed used still will characterize the property market depan.Alasannya Surabaya in the year, he added, considerable time and costs amid worsening congestion.
Currently, there are two mixed-use project being developed Intiland in Surabaya, namely Praxis in the city center, and Spazio in West Surabaya, “said Sinarto.
Special for offices, he said, than in the area mixed used, market trends also influenced the lifestyle needs of consumers, especially for office among young businessmen. “The digital era encourages consumers prefer looking office that is not bound by time and tend to work in the community,” he said.
office concept that meets the lifestyle needs in the digital age, said Sinarto believed, would be their choice in the future.
“Trends in the era of the digital industry is also already be anticipated to develop the office air-conditioning alone, so they are not bound by time, even until late at night though. We also develop co-working that allows them to work in their communities, “said Sinarto.
With the availability of the property owned Intiland products today, Sinarto optimistic able to take chances and to compete in the competitive property market in Surabaya pretty tight. Marketing for property products made in the last year is certainly nothing new to be learned in the next year. He admitted last until the end of October 2016 Intiland still keeping track of sales of approximately 80 percent of its sales target in 2016.
“We are optimistic that in the remaining two months of this can optimize sales through projects that we have developed specifically high rise especially with the support mortgage rates continue to decline,” added Sinarto.
Amrozi Amenan / FER
Investor Daily
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