Amnesty Program Boost Sales Price SML

Surabaya – Program price amnesty applied Sinar Mas Land in Surabaya able to boost sales of property premium class in Surabaya up to 5 percent.

Project Division Head Sinar Mas Land, Aditya Sutantio, said this year the sale of properties Sinar Mas Land in Surabaya covering landed houses and apartments reached Rp 500 billion. Of these, 15 percent of them from implementing the strategy price amnesty which was implemented from October until the end of the year.

“Consumers responded positively to the program price amnesty is thus quite successful mendongkral product sales of our property in the middle of the macro conditions memamg Indonesian economy began to improve this year, “said Adit in Surabaya on Thursday (16/11).

Adit explained amnesty program Sinarmas Land price offer consumers an immediate discount of 15-20 percent for every purchase of product properties such as houses, apartments and lots lots. Discounts of that applicable for the period October 10 until 15 November 2016. Furthermore, for the purchase period from 16 November to December 31, 2016, the discount offered by 10-15 percent.

“We limit the discount only applies to the purchase of property category one, “he said.

According Adit, as well as the appreciation of the loyal consumers, program price amnesty is also a strategy to seize the market in the midst of intense competition sector business properties in Surabaya.

Adit advised of the total sales of property in Surabaya this year of Rp 500 billion, almost 50 percent of donations from residential sales at Travel Bukt Mas (WBM) in Wiyung, while the rest is selling apartments in Klaska Residence in Jagir Wonokromo that some time ago began to be built.

said, growth in product sales property in Surabaya up to 5 percent of an impact on rising sales contribution in Surabaya on sale nationwide. “Contributions us this year by 10 percent to the national,” he said.

Amrozi Amenan / FER

Investor Daily

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