JAKARTA, KOMPAS.com – Although the economy is still slowing down in number from 5.1 to 5.3 percent, but Asiana Group remains optimistic for continued spawned new projects.
They plan to introduce to the public two newest projects, TBS in the corridor TB Simatupang, and Twosenopati in the Senopati, South Jakarta, in February 2017.
“for certain segments, such as luxury class, the market is still difficult. However, other markets such as the middle and upper middle continues move, “said President Director of Asiana Group Loemongga Haoemasan to Kompas.com, Thursday (15/12/2016).
middle and upper middle market, further Loemongga, has its own character. Moreover, the amount of generation of millennial who already has his own business (business owner) of the domain stub (start-up), as well as creative industries.
Read: Asiana Group Represents Indonesia in South East Asia Property Awards 2016
their preference is to have and live in an apartment that is close to their work. They do not want to waste time on the trip, and want practical lifestyle.
“Do not want to be bothered domesticate complicated. If you live in an apartment all been dealt a building manager,” added Loemongga.
millennial generation in this segment has the financial capability and purchasing power (spending power) over the millennial generation professional segment.
Read: Five Years After, Generation Millennial Threatened Can not Buy Houses
“earns more than Rp 25 million per month. And this population is a lot. They we consider market with huge potential,” Loemongga call.
millennial generation business owners have become targets for the project Asiana TBS. Therefore, the prices of apartment units designed TBS Twosenopati cheaper than starting from Rp 1.2 billion for the smallest area of 35 square meters.
In addition to the apartment, Asiana complementary TBS with offices and retail space that will be filled fitness center , restaurants, cafes, and other activity centers.
Hilda B Alexander / Kompas.com Loemongga Haoemasan
for the initial stage of development of the tower with a building area of 18,000 square meters with 162 apartment units, and office 70 units.
While Twosenopati designed two towers, each consisting of 114 units with the smallest area of 80 square meters.
“the price starts from Rp 55 million per square meter, or USD 4 billion per unit, “said Loemongga.
1.8 Trillion
To realize these projects, Asiana have to spend Rp 1.8 trillion, each worth Rp 900 billion for investment. This figure already includes the purchase of land.
Read: Asiana Group is targeting Rp 4 trillion of Three Projects
The investment fund, said Loemongga, derived from the company’s equity, bank loans as much as 30 percent, and consumer purchases.
“We are conservative. for bank loans sought no more than 30 percent for the entire project,” concluded Loemongga.
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