Housing-Estate.com, Jakarta – PT PP Property Tbk focus on the urban middle segment of its purchasing power is quite high and the market is huge. Products developed vertical housing (apartments) to optimize land increasingly scarce in urban areas.
The Ayoma Apartment
According to the Managing Director PP Property Taufik Hidayat, the current PP Properties middle market 14 apartment projects with prices starting at Rp 250 million to Rp 1 billion. “Next year we will launch five more apartment project in Surabaya, Bandung, Jabodetabek, and Malang, all medium-sized apartment project,” he told housing-estate.com in Jakarta, Monday (5/12).
For realize these plans, Taufik calls will prepare a working capital (capital expenditure) amounted to Rp1.5-Rp2 trillion for 2017. Capex is in addition to the development of the apartments will also be used for the development of malls and hotels in addition to the acquisition of new land.
optimism was also delivered by Taufik associated with the property business situation in 2017 that shortly ahead. This is due to the acquisition of marketing sales are continuing to rise. Property PP’s own target-marketing sales Rp2.3 Rp2.5 trillion in 2016 with a net profit of Rp365 billion. Until September has reached more than 1.5 trillion.
“Next year we target to achieve 20-25 percent growth with development focus middle-class students and workers. In addition we will also develop a 100-room hotel again to pursue recurring revenues (recurring income) reached 20 percent by the next 5 years. Currently our recurring income is 10 percent, “he concluded.
housing-estate.com
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