Lima Chains Owns the World’s Most Twitter Followers

KOMPAS.com – Magic of social media strongly influence the decision makers in the hospitality business sector.

Because the reports cite Tophotelprojects, experts believe that more and more customers are using social media applications on the device as their primary access point to the internet.

the report also shows that the review of social media has entered among the 3 main factors that consumers consider when deciding where to stay.

Because of this phenomenon, a marketing company based City New York eMarketer reveal, shopping social media promotion in 2017 will soar 36 billion US dollars, or 16 percent of all advertising spending on the Internet around the world.

social media channels such as Facebook, Twitter, TripAdvisor and others have become the means main for the company, including the hotel chain globally, to manage their reputation and engage directly with consumers.

for a hotel chain globally and the largest in the world, Marriott International, have social media accounts is the key to success in the hospitality sector, and tourism .

Marriott International President and CEO Arne M. Sorenson said the use of social media, especially to promote the online hotel loyalty program more relevant than ever.

“This is where we can use technology to compete with a new technology program, “said Arne.

Marriott International itself the world leader in terms of number of followers on Twitter, with numbers 440,000 people.

Following in second place with 128,000 followers Hilton Worldwide. Then, Intercontinental Hotel Group (IHG) with 80 900 followers.

In the fourth position Best Westen Hotels & Resorts with 71,000 followers, and the youngest Choice Hotels International with 37,000 pengiku.

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