Housing-Estate.com, Jakarta – “A quarter of consumers Ascott is a citizen of the Millennials and this segment continues to grow exponentially,” said Lee Chee Koon, Ascott’s Chief Executive Officer. Millenials itself is the designation for the young generation, born in the span of the 1980s to 2000 and the highly literate technology, to affect his lifestyle. On this basis, the serviced residence owner-operatorsyang based in Singapore, creating a new brand: Lyf (pronounced ‘life’). Lyf is designed to accommodate the lifestyle traveled young citizens who work as techno, the owner / manager of start-ups or individual, in the fields of music, media and fashion.
Space Together
According to Koon, CapitaLand Limited , owner of Ascott, it aims to develop Lyf by 10 thousand units by 2020 in all corners of the world. Ascott opens good opportunities for investment and management, in locations that have a high demand of this generation, such as Australia, France, Germany, Indonesia, Japan, Malaysia, Singapore, Thailand and the United Kingdom. Lyf brand development will increase global portfolio targets Ascott, as many as 80 thousand units by 2020.
In contrast to the usual serviced apartment, on the property maintained Guards Lyf this, millenials given a choice, being inhabitants alone, or engage in management or matters related to the implementation of activities in situ. For example, being a city guide, or hold workshops with local artisans, doing hackathons (similar internships or work together, red) with start-up accelerators.Penghuni also possible to get a special invitation to the concert or the local music festival.
each property will Lfy uniquely designed with cheerful concept, which encourages guests to interact with each other. Some supporting facilities, given the designation interesting, such as “wash & hang” for a shared laundry room, “foosball” for space, multifunctional or “bond” to the kitchen with him. Plan attached units also made interesting, from the type of “big bed” alias studio until “two of a kind” alias type two bedrooms with a shared kitchen. The other type is “all together” or business suites, which is a unit that can be used by the group and are equipped with a large table that can be used for the work area or the dining room, as well as smart display screen. Lyf is not available in the closet, residents can hang clothes on the blade rail. In some units will also be available hammock, for residents can relax.
According to the Ascott, millenial travelers this market continues to grow, where more than half of the global workforce are those aged 20-30 years. And they can spend 200 billion US dollars per year for the fulfillment of his lifestyle. Ascott itself currently manages 29 thousand units of service residences worldwide and 22 thousand units were still under construction, so that in total there are 52 thousand units to 3,000 properties. Brand is underneath, namely Ascott, Citadines and Somerset; already in 100 cities in 27 countries.
Source: Ascott
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