JAKARTA – PT Adonara Group officially opened the Coral Sun Hotel cibinong in November 2016 in cooperation with PT Mitra Bangun Realty. This two star hotel consists of 50 rooms and has been in operation since the beginning of October 2016.
“We are targeting a business or corporate market because of its location close to the district government office Bogor,” said Chief Executive Officer (CEO) Adonara Group Ruben Amor told Investor Daily in Jakarta, Wednesday (9/11).
According to Ruben, since it opened in October 2016, the hotel is undergoing occupancy rate of about 70% every day. This budget hotel is Adonara hotel first opened with a modern minimalist concept. The hotel is located in the center of Cibinong and close to public facilities such as hospitals, municipalities, and retail.
Coral Sun Cibinong consist of one type of rooms with a choice of a double bed and a twin bed and have amenities like Guest Room wide 18 m2, Non Smoking Rooms, Coffee shop, 32-inch TV, Free WIFI. The Sun Coral Hotel room rates priced starting at US $ 350,000 at the weekend and Rp 315,000 on weekdays.
Earlier, Ruben said, Adonara Group plans to add 20 new hotels by the end of 2017. Meanwhile, Adonara will open two hotels new in December 2016. Adonara also expand by buying international brands Continent Hotel Group.
According to Ruben, the addition of 20 new hotels will later use Adonara local brands and international brands Continent Hotel. As a locally owned brands namely Coral Adonara, Arnava, U Stay, and Boston. “To increments of 20 hotels we open 2 to 4,” he said.
He said Adonara will open new hotels in Bali, Makassar, Yogyakarta, Bangka, and Solo. According to Ruben, some of these areas is a city with a request inn is quite high.
“There are several potential point. When it comes to the area, which makes it possible to attract investment in the provincial capital, kabupatena develops, near the airport, industrial area , the mine / plantation, “he said.
Ruben said investment to open a budget hotel or 2 reached Rp 30 billion, with the returns for 6-7 years. Meanwhile, for a 4 star hotel range between Rp 700 million to Rp 1 billion.
“Return on investment for this four star about 8-10 years,” he said.
Laila Ramdhini / EDO
Investor Daily
beritasatu.com
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