JAKARTA, KOMPAS.com – Indonesia’s tourism sector is still inferior compared to other Southeast Asian countries like Malaysia and Thailand in the number of foreign tourist arrivals (tourists).
defeat was a bit difficult to accept because Indonesia has a tremendous potential in the sector the.
“Two years ago, foreign tourists coming to Indonesia 9 million people, Malaysia 34 million and Thailand 27 million. and we have the power of a very big because here there was Bali, Borobudur, Lake Toba, Raja Ampat, Wakatobi, and the Pacific Islands, “said President Joko Widodo (Jokowi) give a speech at the Compass 100 CEO Forum in Jakarta, Thursday (11/24/2016).
According to Jokowi, there are some things that make Indonesia tourism tourism has not been surpassed in other countries.
deficiency, among others, the position of Indonesian tourism is still unclear. Then differentiation and image formation is carried out is still not going well.
However, regarding the problem of image formation, former Jakarta governor was assessing the existing movement satisfactory and now the image of ‘Wonderful Indonesia’ has been widely known to the world community.
Jokowi assess marketing campaign is working properly because the buses in Paris, London, and Videotron in New York Times Square promoting Indonesian tourism.
“I’ve also been told to Mr. Menpar ( Arief Yahya) to increase the marketing budget is 4-5 times than usual, “said Jokowi.
Request Jokowi is also inseparable from the government’s plan targets 20 million tourists came to Indonesia in 2020.
properti.kompas.com
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