Hotel Aryaduta Lippo Brand Revitalization


Jakarta – One of the leading hotel group in Indonesia, the Aryaduta Hotel Group, is currently taking steps bold transformation. Included in this transformation, in the form of corporate rebranding and renovation corporates of nine hotels owned Aryaduta.

In addition, in the next 18 months Aryaduta Hotel Group is also preparing five hotels and two lifestyle club to further develop their portfolios, plans to develop other business groups in the future.

to lead this transformation process, Aryaduta has appointed the world’s leading hotelier, Anthony Ross. The man from Melbourne is, well respected among the hospitality industry. Prior to joining Aryaduta, Anthony held the position of Executive Vice President Asia-Pacific, Middle East and Africa from the group Preferred Hotels & Resorts.

“I am delighted to be working in Indonesia’s Lippo Group because they were prepared with a commitment to invest in the hospitality industry in order to lead in this industry, as they take the lead in health sector / industry hospitals, malls and property, “said Anthony, in a press release received Beritasatu.com in Jakarta, Wednesday (22/11).

transformation of this massive, said Anthony, like rewriting the standard of services and products, including in terms of the operation, the concept of F & B, and implementation of the management system paperless and cloud-based.

“I’m getting excited with this task because has a team of strong executive, for example, in the presence of Sunil Ithikatt as CFO, and Dorinda Chua in the position of VP of Sales and Marketing. in addition, in the position of VP of Human Resources, there is John, who joined the team recruitment and development in Lippo Karawaci, “said Anthoy .

Originating from India and is now a United States citizen, Sunil career for 20 years with Marriott International in the United States, Europe and Asia. His last position was as Senior Director for International Finance Operations for Marriott Hotels in the central office.

Dorinda was born in Jakarta but moved to New Zealand when he was young. He is the Assistant Vice President for Global Sales at Dusit International. He also has the duty and the position as Director of Sales and Marketing for the Asia Pacific region for Starwood, then to the Marriott.

Carry out a position as Group Director of Operations, Sebastian Goldmann, nationality Germany, honing his craft for more than 10 years in management positions in Indonesia, China and the Middle East.

Members of the executive team is Robert Cunningham, who served as Group Director of Food and Beverage, which is ready to use his experience to offer a special culinary concept. Robert Cunningham himself has experience as an executive chef in fancy restaurants from Sydney to London. Some restaurants where nationality Australia has worked is, Zest in Sydney, Rive in Melbourne, and the East Hotel, Beijing.

Further, Anthony explained, Aryaduta is one name that is iconic in the hospitality industry in Indonesia about a generation ago. According to him, the core of this transformation is to restore the position Aryaduta as one of the leading providers of hospitality that is special and inspiring in Indonesia and outside Indonesia.

“We are ready to do so by offering the concept of diverse and entertaining, which we designed for generation Y and for that demographic group travelers of today, in which the boundaries between business and fun is getting thinner, “said Anthony.

” So, with this idea and combined with the concept of classical-contemporary Indonesian style, you will see new Aryaduta. In addition, we also have a surprise in the form of the launch of a brand new hotel which we will announce soon, “he added.

Feriawan Hidayat / FER

BeritaSatu.com

beritasatu.com

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