JAKARTA, KOMPAS.com – Apartment premium in Jakarta is already not new. With a range of over USD 3 billion, premium apartments it is intended for the upper classes.
In order to attract the market, PT Citicon Propertindo implement specific strategies in product differentiation apartment Wang Residence in Jalan Panjang, West Jakarta.
“We have their own recipes or arguably the special recipe to distinguish luxury apartments us with others. We are building a community of prestigious,” said Managing Director of PT Citicon Propertindo Simon Kurniawan in Marketing Gallery Wang Residence, Jakarta, Tuesday (8 / 11/2016).
According to Simon, the other developers usually build luxury apartments relies solely on funds and his team for sale.
Not common among developers to think about how to prioritize community.
“It’s not yet on the market. in this way, we do a personal approach through community activities,” said Simon.
He added, it invites buyers Wang Residence to attend a series of activities that have been held.
Generally, this makes the buyers come to invite friends in the community to come to the event.
No stranger
further, Simon said, this community is not only highlight the sheer luxury.
According to him, the majority of buyers Wang Residence is the occupant or the end user. Thus, the apartment will be charged. By contrast, if the investor who bought the apartment.
“Our buyers are in a healthy community. They become as comfortable as familiar with the environment or neighbors. It’s not like living with a stranger,” explains Simon.
The formation of this community also provides other benefits to consumers. For those who are married and have children, do not be afraid to its neighbors.
They will feel comfortable because the environment is very conducive Wang Residence inhabitants know each other.
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